This helps spark a new conversation between the match which is an essential ingredient for getting a first date. New matches are prompted to answer one of the user’s conversation starter questions.This is where the name of this feature comes from! Your match performs a vibe check on you to see if you two might be a good match. Matches can then see this Vibe Check result section. After getting a dater type result, users can select which questions they want to add to their profile.The quiz generates one of the following four dater types: i. The last 5 questions are fun conversation starters. The first 5 questions help matches gage romantic compatibility. The dating app user answers 10 questions to discover their unique dater type.Ī.But the purpose behind this quiz is to gather important information from users that can then be shared with matches. The hook here is that personality quizzes are fun and engaging. Both bios and prompts are already frustrating to fill out.Įventually we landed on the idea of adding a fun personality quiz format to a generic swipe-based dating app. But the problem is that no one wants to add more information to their profile. We were really curious about how we could solve this problem within an existing app ecosystem that is used by billions of people around the world across several different dating apps.īased on our early research, we knew that we had to somehow gather more information from dating app users. Our team decided to take a different approach and pretend that we’re actually a team within one of the major dating app companies. Landing on the Solution Problem Statement: “How might we increase the match to date ratio for dating app users so that they can go on more first dates?” Explanation of the Solution We now knew how difficult and frustrating it can be to get on a first date with someone using an online dating app, and we learned about some specific pain points and needs that dating app users have. These insights helped us validate our original hypothesis. Some dating app users want to know a lot about their matches, while others just want to meet up in person . Engaging conversations are rare on dating apps.Values, goals, and personal interests are important information to know before a first date. It’s hard to know what other people are people are looking for.Most online dating matches don’t turn into first dates.Here are some early insights that we gathered: Our team interviewed 10 online daters within our social circle between the ages of 18-30 and learned about their experiences with online dating. Yet dating apps are not able to get more people to connect in person. We also know how important it is to get to know someone in person through body language and non-verbal communication. We know that these apps are now the most popular method of dating, according to a recent study from Stanford. So most of the matches on these apps just stay as matches, never to develop into something more. This lack of information also makes it difficult to start a conversation with a match. Dater profiles rarely have enough information to convey personality and signal romantic compatibility. Unfortunately, swipe-based dating apps are not very good at this. It’s difficult to come up with a good set of photos, writing a bio is often harder than writing an essay, and there can be some pretty creepy people on these platforms.īut one of the most important functions that dating apps have is to help people go on first dates. We all know that dating apps have a lot of problems.
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